Old school stuff like doing direct mail campaigns.
Even having "appointment setters" calling to generate warm leads works.
You can run PPC Ads on ad networks like Google AdWords.
Heck, even Facebook advertising works really well for generating leads.
That said, there's one thing all of those methods have in common.
They cost you or your client money every single day just to make them work.
I prefer to go about things a little different.
My "go to" method for generating leads is good ol' fashion SEO or Search Engine Optimization for those who are not up to speed on marketing acronyms.
Specifically LOCAL SEO. (There is a different set of rules)
Some people cringe when they think about doing SEO because they're not "technically savvy" or maybe they've been hit with one of the many "Animal Penalties" over the years.
But here's the thing....
If you do your LOCAL SEO the right way, you don't have to worry about any of that stuff.
Out of all the marketing I've ever done "online" SEO has returned the biggest ROI because once it's set up, you don't have to do anything else.
And if you monetize it properly, you'll have an ROI machine that spits out cash every day.
Here are all the ways you can MONETIZE Local SEO.